DISCOVERY & 

DIAGNOSIS

I am a business person first, data consultant second. I work with all key stakeholders, from data analyst to C-Suite, to understand key performance indicators (KPIs), benchmarks, and establish realistic goals for implementation. 

DATA WORKFLOWS & 

ETL

Data needs to be mined, cleaned, and transformed prior to analysis. Data workflows can be as simple as connecting data sources to a data visualization tool or a full-blown ETL (Extract, Transform, Load) process into data mart(s) or a data warehouse. 

DATA ANALYSIS & VISUALIZATION

Data can be overwhelming and needs to be synthesized into understandable nuggets for true analysis. Visualization is used not only for reporting purposes, but to distinguish the trends and insights needed for strategic decision-making.

DELIVERY OF ACTIONABLE INSIGHTS

I do not data dump. I include insights, recommendations for actions, AND business impact in my analysis. I NEVER leave data interpretation to the executives, but let them decide on my recommendations with the data to back them up.

ONLINE

SURVEYS

Design and deploy online surveys that collect responses on consumer demographics and behavior, product feedback, market entry, etc. Survey data is then visualized for thorough analysis.

FOCUS GROUP & INTERVIEWS

Develop format, recruit, lead and engage participants with questions/feedback of focus groups.  Design and ask questions and collect responses for single-person interviews. 

PUBLIC INFORMATION (i.e. EARNINGS CALLS)

Summarize competitive and industry intelligence from public sources, such as company websites, press releases, earnings calls, expert analysis and more. 

PUBLISHED RESEARCH REPORTS & TRADE PUBS

Utilize published research reports and trade publications to gather further consumer, competitive and industry research.